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LOGO TIMELINE
2018
The early draft of the APX! script logo. APX (pronounced “apex”) is spelled without the “e” to encourage our members to delve deeper, and that sometimes less is more. A nod to APX’s minimalist approach to universal fitness.
In the context of our brand, “apex” symbolizes the pinnacle, the highest point.
2018
Another early typeface, APX’s primary mission is to serve as a catalyst for achieving peak mental and physical well-being for all individuals, creating a sense of unity among all people, the shared spaces we inhabit, and the planet as a whole.
Although APX continues to promote the health and well-being of urban environments, the name did not fully capture the universal essence of the idea.
The light blue color was chosen to symbolize the boundless expanse of the sky.
2019
The vintage APX! Mountain logo incorporates a mountain, valley, and river, symbolizing humanity’s pinnacle, the arduous journey to that peak, and the collective mental, emotional, and spiritual strength required.
The valley within the logo represents the four fundamental pillars of universal fitness.
The light blue color from the previous design was retained, while gray was added to evoke a sense of tranquility and collective progress.
(If you take a closer look, the APX! logo is subtly concealed within the design.)
2020
The RGBY orbs represent the core motifs of APX, integrating the pillars of APX, the four main elements, and four key aspects of human life. Red symbolizes physical fitness, fire, and desire. Blue signifies mental wellness, water, and intellect. Green embodies environmental sustainability, earth, and vitality. Yellow calls for neighbor-building, air, and humanity. This marks the inception of universal fitness.
2020
An experimental logo from 2020 combined the mountain theme from early drafts with the current RGBY theme. The “everlasting” text encapsulates the idea of universal fitness. Although it was never officially released, it inspired the subsequent designs.
2021
The first draft of the APX Sun Logo ©, a fusion of the RGBY motif integrated into a radiant sun. This emblem stands as the ultimate symbol of universal fitness, inspiring growth in every direction.
2021
The dream is becoming lucid. Almost, but not quite…
2022 til' infinity...
Is it a sun?...Is it a compass?...Is it a wheel?...YES. The text reads "growth in every direction" in a full circle.
A logo packed with meaning, there is no better way to express the wholeness of universal fitness than this beacon of the future.